Featured Projects

Periomed Dental Services

Periomed
Dental Services

Dental practice website of Dr. Timothy C. Wu and Dr. Nita Chainani-Wu

Feedback: "This is the 2nd website project for our dental practice and the sevice from quadicom is excellent. Rishabh and his team are very professional. My patients and my referring colleagues will find the new website very easy to navigate. Our overall experience with them is 5-star!"

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Featured Team Member

  • Shereen
“Quadicom is populated with people who are not only great developers, but interesting people. These folks have breadth. They are musicians, artists, folklorists, anthropologists, theatrical types, and more. It makes for interesting interactions around the water cooler!”
Nikunj Thakur
Project Manager and Delivery Lead

Why Search Engine Optimization?

Get visible.
Major search engines command over 400 million searches everyday, day after day. Search engine optimization (SEO) helps you get this piece of the pie, which you might be losing otherwise to your competition.

Brand awareness.
A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven't made a purchase.

Targeted traffic.
The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines.

Absence of risk.
In many cases, paid advertising is subject to click fraud risk and competitor's black techniques such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine.

Reliability.
Banner ads or paid search engine placement work until the marketing budget depletes. Then, the site disappears from the listings, and your returning customers cannot find you any more (new visitors cannot find you either).

Social Media Optimization

Sites like YouTube, MySpace, Facebook, and Digg are rapidly building audiences who thrive on call-to-action events. Quadicom makes it easy for you to use blogs, podcasts, and video content to get your brand the attention it deserves.

Social media optimization (SMO) is practically synonymous with social media marketing (SMM). Actually, the two terms are so new to the search marketing industry that there’s been debate whether or not there is a difference; and if it would cause more confusion by refining their meanings into two separate definitions.

Social Media Optimization (SMO) has emerged as one of the most powerful forms of online marketing. In general, SMO includes strategically placing your product or brand in front of the millions of eyeballs that occupy, religiously, the social networking community.

Before you conclude that “social networking” is inconsistent with your target demographic, please read on - you’ll find that regardless of your target demographic SMO is the ultimate platform to strategically grow and spread buzz about your business or product.

In general, SMO is about generating buzz, lots of it. However, in the process of generating buzz SMO allows you to strategically build external links, increase website traffic, and proactively manage your brand.

Like no other medium before, “news” and “rumors” have the propensity to spread like wild fire through various social networks, including MySpace, Digg.com, Stumbleupon, and YouTube. When major brands like Chevrolet want to introduce a new series of truck, or when Victoria Secret wants to promote a new strapless bra, they successfully use social networking websites to spread news about the launch.

The same holds true for businesses of any size looking to promote a revolutionary product or service. However, the SMO process takes a bit of creativity, a strong understanding of how social network websites work, a willingness to think outside the box, and a desire to strategically promote your business via word-of-mouth marketing.

 

This is how we do it.

We make your site a place to which others want to link. By creating a blog, podcast, video blog (vlog), or industry whitepaper, we help you become an authority in your field.

We tag your items correctly so that they are easier to find in searches, and add easy one-click ways for people to add your content to del.icio.us, Digg, Reddit, Technorati, and StumbleUpon.

We coordinate placement of your content on sites like YouTube, iFilm, Facebook, and MySpace—allowing you to reach your target audience in the online communities where they already share information and take action on a daily basis.

We believe in online authenticity and trust--obviously self-serving content can do more harm than good. We make sure that your social media content is relevant to your target demographic and drives the performance you expect.

 

One of the most useful features of SMO is that it is actionable. The fact remains that there are many things that webmasters, bloggers and web owners can do to implement SMO on their sites. This is because SMO is a concept that can be easily understood and used by anyone who has a site online. There are probably many more valid reasons for the growing popularity of SMO and one can be sure to see a greater number of examples of how SMO can be used as part of an overall interactive marketing strategy. SMOs will be designed to popularize and promote content, encourage and promote conversations and links, and strengthen site traffic.

You might also be interested in the following services in this category:
Search Engine Marketing
Pay Per Click (PPC)
Social Media Optimization
Link Building